Ken's Blog
Nutrition, Modeling and Sports

Volkswagen Catwalk

I was invited to participate in a presentation organized by Volkswagen at Hotel Nizuc. The concession holders were all invited, from all over Mexico. They had hired 6 models to form couples: executives, parents and a casual couple on a holiday at the beach. These represented the typical customers of the new Volkswagen being presented. The video was very well edited and I was glad when we revealed the cars exactly on cue. We had only had a few hours the day before to prepare. Today, even though we arrived two hours before the actual event, we couldn’t do any rehearsals since the Volkswagen invitees were already present.

As you can see in the photo they had a ramp and a rotating platform set-up, which according to word of mouth they brought all the way from Mexico City. However, some top level director didn’t like it and they tore everything down. No more rotating cars, they were just parked there and we pulled of the curtains. It’s always painful to see when someone puts in a lot of effort just to have the boss tear it down for whatever reason. I can’t imagine why anyone would prefer stationary cars over them driving up, being spun 360 degrees and driving off again. That would’ve been a lot more impressive.

This post is also available in: Spanish